Quiconnect

Quiconnect was a UK systems integrator who worked with telcos and network operators to facilitate easy public Wi-Fi/WiMAX access.

We launched Quiconnect in 2005 in conjunction with its first major customer, Sprint Nextel, organising a series of press and analyst interviews at Europe’s biggest public Wi-Fi conference, The WLAN conference.
The initial strategy was to educate the market about Quiconnect’s value proposition as a provider of interconnectivity solutions for telecommunications carriers in the wireless broadband sector.
The launch hook capitalised on Sprint Nextel’s partnership with Quiconnect which established a virtual network allowing Sprint to extend the provision of wireless LAN connectivity in new international markets; basically easy public Wi-Fi access for its customers as they used infrastructure owned by others.
After the launch, we focused on drafting by-line articles – to continue to educate the market about Quiconnect – whilst running a proactive customer endorsement programme to ‘prove’ that Quiconnect was a ‘safe buy’. This involved drafting contract wins, case studies and entering the firm into industry awards.
We worked for Quiconnect for three years prior to the business running out of funding.

The launch work involved setting up 12 interviews – over the target agreed with the marketing team – which started the process of generating solid coverage for the company over the next three years.
We promoted various new deals working with both telcos and network operators including: ADP Telecom, BT, VSNL, Internet Solutions, Kubi Wireless, Naxos, Meteor, SFR and VEX.
Other work involved trade show support and the organisation of press appointments. We drafted and placed two by-line articles in Media Planet supplements distributed via The Times – one on Internet Telephony, another on wireless communications.
Quiconnect received considerable coverage from a deal we publicised with Truphone in October 2007. Truphone uses the Internet to deliver voice calls for customers without requiring a separate handset as mass market mobile phones can be used. Just like Skype did with PC-based VoIP calling, Truphone made mobile VoIP a reality worldwide. We arranged briefings over a three day period with 11 interviews set up, including a whole group from Gartner – the first time Quiconnect had ever been able to access the leading analyst group. A new deal with USA-based DeFi was signed as a direct response to the Truphone project.